December 23rd, 2010
Earlier this month when Radio Disney announced that Kicking Daisies won the N.B.T. I pondered if the the win was legitimate. With a little digging, I found out that they did win… but also learned that many people were unaware that the majority of votes generated during this contest were not counted.
Voting for the contest kicked off on September 15th with Amber Lily and followed with Kicking Daisies on September 29th. Then just two days after voting began for Sacha Edwards, Radio Disney updated their rules page. It stated that their were “potential voting irregularities… and in the interest of fairness, Radio Disney has decided to exercise the right to change the voting mechanism.” The change, meant that the first phase of voting had been cancelled and that the winner would be selected from votes generated between Nov. 24-30th
What I question here is that as of October 15th Radio Disney continued promoting the contest and at no point in time did contestants Matthew Johnson or Coco Jones tell fans they need not vote. (At this time Radio Disney has yet to confirm or deny that artists or publicists were allowed to talk about the rule change). Despite the rules being changed both artists still did media campaigns and a search on Coco Jones from November 14th reveals fans had logged in 11,075 votes for her (even though they didn’t count). After speaking with Radio Disney on the topic I was informed that “there was a notice on the main N.B.T. homepage that called out the change and let users know that open voting period votes would determine the winner”. But I have one question: If voting didn’t count, why was the voting mechanism left on and giving operational feedback? One thing you can bet on is that RadioDisney.com had longer user sessions and more traffic than usual during this time frame. All of which lead to greater online revenue. Web pages from established sites, including Girls Life Magazine (10/27/2010) and more were never aware or realized that the rules changed and featured articles encouraging fans to vote under the original rules.
Finally on November 24th at 4pm during the Open Voting period fan votes were finally counted, IF they had registered to create a Disney Online account. I voted during the first round, and then during the open voting (without an account). To be fair I checked with Radio Disney on this and was told “Any time a user clicked on a star to vote during the open voting period (Wednesday, November 24, 2010 at 4pm PT – Tuesday, November 30, 2010 at 4pm PT), they were immediately prompted by a notice that said, “for your vote to count” you must log-in/register.” When I participated, I clicked a five star vote and immediately headed to another online destination not realizing the notice and that to complete my vote a registration was required.
Ultimately, what happened here is a poor set of rules, a rules modification with minimal PR to raise awareness, and poor QA (Quality Assurance) testing of the RadioDisney.com UX (User Experience). There’s a good reason why you login first at websites before you vote or comment instead of after? Is it time to pass out rubber bands in Burbank that read WWWD (What Would Walt Do?). This years N.B.T. was far cry from what one would regard as a ‘magical experience’.
Three sides to every story? Josh and Zac Farro of Paramore made a blog post on Tuesday to tell the “whole story” regarding their recent departure from the group. It’s definitely a must read, and gives you a great behind the scenes look at the business, especially for all of you aspiring artists.
Mitchel Musso posts another new video off of Brainstorm! The video for Just Go is the fifth of eight and picks up where You Got Me Hooked left off, although now the new teen romance hits a turning point. Click here to check it out.
Congrats to an up-and-coming singer Katelynne Cox! The teen vocalist we’ve been following at T2 since September 11, 2008 has signed with Portland, Oregon’s Red Hammer Records. Cox’s first full-length project, One Girl, will release March 22, 2011 through Entertainment One Distribution. (Pictured above is Cox with Red Hammer Records President Darren Bowls).
The View (ABC)
Features and appearance by Emily Osment.
Ellen DeGeneres (Syndicated)
Features appearances by Mariah Carey and Willow Smith.
5pm CST – Savvy & Mandy Chat (Ustream)
Savvy and Mandy will be hosting a live chat an giving fans a sneak preview of their new song!